Buffalo Homes Media & Marketing
Buffalo Homes Media & Marketing
Prepared for Michelle Petrie

A listing isn't
tired. It's under-marketed.

Buffalo Homes is a media company. We create the MLS imagery and distribute it where today's buyers actually scroll. Here's the side-by-side.

3248 Lockport-Olcott Rd · Newfane, NY
A note

Michelle —

Zach
Buffalo Homes Media & Marketing

Your listing at 3248 Lockport-Olcott is a beautiful property. The house is amazing, the price is reasonable, the location is solid. But it has been sitting on Zillow for 320 days, and the engagement numbers aren't moving.

I recently captured a comparable home — 6750 Clinton — with the full Buffalo Homes package: drone, twilight, editorial interiors, a cinematic walkthrough, and — just as importantly — a social distribution push across Instagram and Facebook.

In 13 days, that combined effort has produced 6,328 Zillow views, 479 Zillow saves, and 78,158 additional views on a single Instagram post — roughly 80× the total exposure Lockport-Olcott has received in 320 days.

That's not a market problem. That's a media + distribution problem. And it's the one part of selling a house that is completely fixable inside of a week.

What follows is the side-by-side. Then the work itself. I'd love five minutes of your time after you've seen it.

The numbers, side by side

Same market. Different outcome.

Both homes are listed on Zillow today. One is being shown to buyers at scale. The other is being scrolled past.

Our Listing
6750 Clinton
Listed by Buffalo Homes M&M
12
Days on Zillow
Just listed
6,328
Views
≈ 527 / day
479
Saves
≈ 40 / day
In its first week, Clinton out-saved Lockport-Olcott's entire 320-day run by 19×.
Current Listing
3248 Lockport-Olcott Rd
Newfane, NY · 14108
320
Days on Zillow
≈ 10½ months
984
Views
≈ 3 / day
25
Saves
≈ 1 every 13 days
Buyer interest has flatlined. Each additional week on the market makes price reductions feel inevitable.
170×
More daily views
(527/day vs 3/day)
512×
Higher daily save rate
(40/day vs 0.08/day)
26×
Faster demand generation
(12 days vs 320 days)
The work — 6750 Clinton

This is what those numbers actually look like.

Every shot below was captured, lit, and finished in-house. Drone at golden hour. Twilight exteriors. Wide editorial interiors with proper color and verticals. The kind of imagery that makes a buyer save the listing and send it to their spouse.

The cinematic walkthrough

Two minutes that sell the house.

Drone, gimbal, color graded. Buyers don't read the listing first — they watch.

6750 Clinton · Property Film · Buffalo Homes M&M
What we'd do for Lockport-Olcott

A 5-day reset. Same house, new listing.

A stale listing rarely needs a price cut. It needs to look like a new property the day buyers re-encounter it.

01
Full media package
Drone at golden hour. Twilight exterior. Editorial interiors with proper lighting and verticals. A 90-second cinematic walkthrough. The same kit Clinton got — captured in a single shoot day.
02
Relist, don't reduce
A stale listing's age is a liability buyers see in the first scroll. We coordinate with you on a clean relist with new media so the listing reads as fresh inventory — not damaged goods at a discount.
03
Social distribution that earns the eyeballs
A geo-targeted Instagram + Facebook campaign built around a vertical reel, paid promotion to WNY home-buyer audiences, and cross-posting to our owned channels. Clinton's 78,158 views in 13 days didn't happen by accident — they happened because we treat every listing like a media launch.
Buffalo Homes Media & Marketing

Let's get Lockport-Olcott
off the market.

15 minutes on the phone. I'll walk you through the full plan, the timeline, and pricing. No pressure, no retainer.

Email contact@buffalohomes.co  ·  Call (716) 289-2004
— Zach @ Buffalo Homes Media & Marketing